My friends and I had an intensive discussion yesterday about Big Brother Nigeria. We are not fans of the show but I mean social media has a way of throwing things in your face and the. You just get with the program. So I was rooting for Laycon… Not out of pity but I found him “ “interesting” which I know a lot of people would contend as he “apparently” does not show any strength of character as many people heave said. Oh well, I found that I actually like listening to him each time I came across clips of him, particularly like that he was intentional with his words and seemed to be present in his conversations and convictions.
Anyways, the conversation at this point was not so much about the contestants but the value the show holds for the country as a whole and the fact that shows that promote intellectual and academic conversations were not as prevalent in the country. Shows similar to Shark Tank, who wants to be a millionaire, Cowbell Mathematics Competition and so many more like them would not draw half the crowd BBN draws… and why is that.
My opinion is that last last BBN is a business and people are out to make money, and believe me they make mad money from that show, from Advertisements and votes and I believe the money generated compared to what is actually won is outrageous. I hope they pay all of the contestants a good sum for the show because last last they are the product BBN is selling… forget exposure. Three months of a person’s life to produce premium content for a booming business deserves major consideration, they are bringing a lot to the table. Same way Facebook, Instagram and other social media platforms should be paying us for creating content for them…and still making money off us from our own data…story for another day.
So for people preaching values, morals, the money should be pumped into the educational system… it’s good to think that o but will that reward the investors. What do you think you can sell to the average Nigerian millennials or Gen Z… who make up a large proportion of the country anyway? Your guess is as good as mine… these days entertainment sells faster than academia. Many youths are no longer seeking for quality education or even a little intellectual challenge, they are looking for the next trend, buzz word, reality TV shows and so on…so which business man would invest in that and make returns like they make in the entertainment/ creative sectors. I think it’s just a case of giving the majority what they want.
Education is great but how many millennials/ youths still subscribe to that idea especially in our clime? Youths are looking for get rich quick schemes, yahoo yahoo is the order of the day. The white collar jobs our parents told us to go to school to study for are no longer attractive to many…same parents at this jobs are still running the rat race.
I can keep going but I think you get the point that BBN is a business run by business men that are out to make profit by selling entertainment, gossip and what not to the general masses because that’s what the public wants.
Values have changed and I think we need to work hard and fast on further changing them, possibly by incorporating Educational values into whatever programs or shows this organizations run…but e go hard.
There’s a consequence for a every action whether good or bad and I’m afraid Nigeria might be sitting on a ticking time bomb that will explode in the future…no thanks to the uneducated masses driven only by entertainment.
These are my thoughts….what do you think?